BUSINESS SPOTLIGHT: Poppins, Inc.
- Jessie Marushak

- Jul 14
- 2 min read
Updated: Jul 15
This week's Business Network Spotlight features Poppins, Inc., a Philly business specializing in parent coaching and pediatric support.

Tell Us About Your Business!
Poppins is a Philly-based start-up offering 24/7 virtual pediatric care and parent coaching services to PA families. Founded in 2025 by Philly and NJ-based moms, we know all to well the stresses of modern day parenting. Poppins is on a mission to support families for everything from tantrums to midnight fevers and so much more.
What Makes You Stand Out?
Poppins is the only digital health platform that combines parent coaching-led behavioral support and expert pediatric care in one seamless solution. From Poppins, you'll get evidence-based guidance tailored to your family from pediatric experts in a judgement-free zone. Our experts are there to help with everything from day-to-day challenges to urgent medical concerns. At Poppins, we don't just focus on your child, we focus on you as the parent. Our goal is to empower you with the tools, resources, and support you need to feel more confident, less stressed, and like the amazing parent you are.

What Current Offerings Would Catch Our Eye?
Our services include 24/7 virtual pediatric care and on-demand parent coaching
Why Do You Love Working in the Art Museum District?
Poppins loves being part of Philadelphia’s Art Museum District because it’s a neighborhood that blends creativity, community, and curiosity—just like us. From stroller walks past the Rocky Steps to families picnicking along the Schuylkill, it’s a place where parenting feels vibrant and connected. We’re proud to support Philly families right in the heart of the city’s cultural pulse.

What was your inspiration for opening the business?
Poppins was co-founded by CEO Alex Stried (based in NJ and mom to 7 and 4 year old) and President Jenn Schoen (based right here in Philly and mom to 4 month old). We started Poppins for one reason: to provide families with the kind of support we wish we had for our own families. As locals to the area, we're thrilled to offer Poppins to families in Pennsylvania!



